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UpSpring Celebrates China Expansion by Breaking Guinness World Record for Longest Line of Cookies

UpSpring is officially a Guinness World Record (GWR) holder! UpSpring's China team broke the GWR for the longest line of cookies, which was made with UpSpring's best-selling Milkflow Lactation Cookies.

The record, broken in Guangzhou, China, aims to raise awareness of UpSpring’s hero lactation products as well as support its recently launched “I Support Breastfeeding” social campaign. The line of cookies was shaped in the logo of the campaign which illustrates a mom holding her baby. The activation reached more than 3.5 million online viewers via live-stream along with an additional 1,000 on-site interactions. Along with the record, the brand also celebrated the opening of its online retail stores in China.

“Global expansion has always been a goal of ours and breaking this record makes this recent milestone that more memorable for this new market of consumers and potential customers,” said Lisa Williamson, Co-Founder and CEO of UpSpring. “We couldn’t be more thankful to have the opportunity to help women across the globe on their journey through motherhood, and we look forward to the impact our products will be able to make on the lives of even more women as a result of our China expansion.”

In addition to its popular pre-baked Milkflow Lactation Cookies, UpSpring offers nursing moms an entire Milkflow line of products including delicious take and bake Milkflow Cookie Mixes in Double Chocolate Chip and Oatmeal Raisin, hydrating Milkflow Drink Mixes in a variety of flavors and concentrated Milkflow Capsules.

Learn more about how Milkflow can help support healthy breast milk supply.